Brand protection and track & tracing

Wine, like other food industry  high quality and protected origin products, is one of the goods highly involved in counterfeiting. Wine Spectator estimates that around 5 % of the wine sold in the Word market is not corresponding to the characteristics shown in label or counterfeited.

Facing this problem and fighting the look alike or counterfeiting products is mainly an action to protect the consumer health and in the mean time an action  to protect the brand.

Nofake S.r.l. offers market-oriented solutions for small and medium industries with the utilization of the most sophisticated materials and technologies (coding, special inks, taggants and holograms) and web based track & tracing systems with the possibility of access also by the consumers, giving to this systems an important marketing impact.