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The track & tracing system could be an important anticounterfeiting tool to protect the brand reputation as well as a basic action of any modern marketing program.
The updated anticounterfeiting technologies has also track & trace characteristics thanks to which it is possible to create an electronic “pedigree” to the product and allow the final users to know the history and the authenticity of the product and the manufacturers to maintain a control of the brand.
Against the counterfeiting and to trace a product, the security technologies allow to add into a standard label other informations marking the single product with a univocal code.
NOFAKE S.r.l. creates advanced “track & trace” systems for customized on-line authentication and traceability.
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