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The brand protection is one of the basic actions for a modern and efficient marketing program and it has to be implemented by good/services producers who own a brand, a patent or a trade mark and want to protect them when facing the market.
Actually one of the major risks is the counterfeiting or imitation of the products/goods that may cause a clearly economic damage due to the limited sales as well as a bad market outcome because the fake products are always lower in quality and very often they are dangerous for the buyer’s health.
Therefore the brand authentication and protection are always important for increasing the products’ value and could be an excellent marketing tool.
NOFAKE S.r.l. offers to the brand owners the best updated technologies for the authentication and protection of their products.
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